Anmum
Ogilvy One
Shanghai
idea
We found that in China, it is difficult to get a cab or take public transport for pregnant women when they need to go to the hospital. We created this app, which provides a shuttle service that picks up pregnant women at their location and takes them to their hospital for check-ups. We knew that this app would not only solve a serious problem that pregnant women were facing but that it would also send a very positive message about the Anmum brand.
my role
As a senior art director, I proposed the concept, design execution, and app development. I created the app’s pastel color scheme and cute animation.
category
Visual Design
APP Design
Mobile
USER JOURNEY
01
Downloading
the app.
02
Press the button if
you want to go to
the hospital.
03
The Anmum bus nearest to her will arrive within
10 minutes.
