Anmum

Ogilvy One

Shanghai

idea 

We found that in China, it is difficult to get a cab or take public transport for pregnant women when they need to go to the hospital. We created this app, which provides a shuttle service that picks up pregnant women at their location and takes them to their hospital for check-ups. We knew that this app would not only solve a serious problem that pregnant women were facing but that it would also send a very positive message about the Anmum brand.

my role

As a senior art director, I proposed the concept, design execution, and app development. I created the app’s pastel color scheme and cute animation.

 

category

 

Visual Design

 

APP Design

 

Mobile

cover
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USER JOURNEY

01

Downloading
the app.

 

02

Press the button if
you want to go to
the hospital.

03

The Anmum bus nearest to her will arrive within
10 minutes.

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