Asics

Saatchi&Saatchi
Los Angeles

background & objective 

In 2017, Saatchi LA pitched a new client, ASICS, a hip new shoe brand. The new campaign they created was called ‘I MOVE ME.,’ which sought to promote the versatility of ASICS footwear through empowering images of different athletes wearing the shoes. The resulting photographs feature six sports influencers with creative typography to emphasize the campaign message.

http://www.runblogrun.com/2017/08/asics-launches-move-me-a-global-rebrand-most-significant-since-1992.html

my role

My role was as an art director/designer for the print and outdoor aspects of the campaign. I choreographed the photoshoot and produced the original types that sought to express the dynamic movement of the athletes in the photographs.

 

category

 

Visual Design

 

Campaign

 

Outdoor

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01_Beach_volley
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MUSIC-Toolkit (11.8)
MUSIC-Toolkit (11.8)
MUSIC-Toolkit (11.8)
MUSIC-Toolkit (11.8)