Lexus
Saatchi &Saatchi
Beijing
my role
I was an art director when I served on Lexus. I was in charge of creating ideas and art direction.
category
Campaign
Print Ad
Outdoor
IS 300
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IS 300
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idea
Model IS300 is the top of the line sports car from Lexus.
To illustrate the car’s speed, we created streaks of light following the IS300.
idea
Model IS300 is the top of
the line sports car from Lexus.
To illustrate the car’s speed,
we created streaks of light
following the IS300.
ES 350
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ES 350
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idea
With ES 350 model, we decided to emphasize the human hands behind each vehicle Lexus makes by showing the hands of the automobile craftsmen. By showing the hands that make these cars, we also remind our audience of the high quality of Lexus cars, crafted by people not just machines.
