The North
Face
Saatchi &Saatchi
Beijing
background & objective
With an opportunity to create a global brand campaign for Music, we wanted a new visual language to be established. The main purpose was to unify all visual elements of Music and communicate its service clearly, the resulting campaign we created is called 'Music Note.' Our goal was to celebrate the wealth of Music's content through a dynamic visual language.
my role
My role on this project was to create a visual style for six unique artists and unite their style with the Apple Music brand.
I carefully planned the aesthetics for each artist, using textures and materials found in their music videos to design a music note specifically for them. By creating a narrative for each musical note and artist, I wanted to highlight the range of music available on Music. I created this concept and the designs, and worked with a U.S. animation agency, BUCK, to finalize its execution.
category
Visual Design
Website
Digital
