Nutrilite
Digitas
background & objective
We did a rebranding project for the no.1 seller nutrition brand ' Nutrilite.' We kept its original brandmark and wordmark. But for the primary color, we made a slight change. Also, we created a secondary color palette to show the categories for the brand. We used the pastel color to create new packaging to make the brand more approachable and dynamic.
category
Branding Identity
Packaging Design
Visual Design