DOVE
Ogilvy One
Shanghai
idea
In winter to prevent dry skin, it is important to choose the right body wash. We launched a site that proves that taking a shower with dove brings moister to the skin than normal showers or even showers with milk. We showed the difference between taking a shower with milk and with dove though a simple guessing game experience. For example, participants will need to guess how many minutes their skin will get 80% of the moisture needed when they take a shower with dove and milk. The game is released through a series of videos.
my role
My role was involved in the strategy and created the concept
and idea.
category
Campaign
TVC
Website
