Omaha

Steaks

Y

Media Lab

background & objective 

App for Omaha Steaks. 
 

my role

This was a project that we pitched for and won based on the concepts and design I created. To make this brand appeal to a new set of audience, I created the refreshed brand guideline and toolkit for Omaha Steaks. To show its high quality and its uniqueness from its competitors, I created a version that was inspired by high-end luxury brands as the main branding concept. I created the primary color palette and photography's main tone. To differentiate its eight categories, I also created the secondary color palette that can be applied across its products.  In addition to that, I created a set of components to have the flexibility for a design system and scalability. 

 

category

 

Art Direction

 

Product Design

 

Mobile

inspiration
new-logo-1
color_1
typo-1
color_typo
photography
app-1
mockup_2