background & objective
App for Omaha Steaks.
This was a project that we pitched for and won based on the concepts and design I created. To make this brand appeal to a new set of audience, I created the refreshed brand guideline and toolkit for Omaha Steaks. To show its high quality and its uniqueness from its competitors, I created a version that was inspired by high-end luxury brands as the main branding concept. I created the primary color palette and photography's main tone. To differentiate its eight categories, I also created the secondary color palette that can be applied across its products. In addition to that, I created a set of components to have the flexibility for a design system and scalability.