The North

Face

Saatchi &Saatchi

Beijing

background & objective 

With an opportunity to create a global brand campaign for Music, we wanted a new visual language to be established. The main purpose was to unify all visual elements of Music and communicate its service clearly, the resulting campaign we created is called 'Music Note.'  Our goal was to celebrate the wealth of Music's content through a dynamic visual language.

my role

My role on this project was to create a visual style for six unique artists and unite their style with the Apple Music brand.
I carefully planned the aesthetics for each artist, using textures and materials found in their music videos to design a music note specifically for them. By creating a narrative for each musical note and artist, I wanted to highlight the range of music available on Music. I created this concept and the designs, and worked with a U.S. animation agency, BUCK, to finalize its execution.

 

category

 

Visual Design

 

Website

 

Digital

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