iPhone X

Media Arts Lab
Los Angeles

introduction

The following videos were made to promote awareness about iPhone X and its features. The videos are about the general functions of iPhone X, Face ID, and portrait mode.

my role

I was the art director for all three of the following projects. After iPhone X was released, I helped the China team to create Chinese versions of these functional videos that were created in L.A. My role was to adapt and localize the original English message to create a global version.

category

Campaign

TVC

Meet iPhone X

This video summarises all the new functions of the iPhone X.

Face ID

This is fun informative video about how Apple created the Face ID function and how users can take advantage of it
with the iPhone X.

Following two videos are to introduce two new functions of iPhonx X, Face ID and portrait.

Portrait

The portrait mode video shows users how the portrait mode function was developed in the Apple studios and how they can use it
on their new iPhone X.

The portrait mode video shows users how the portrait mode function was developed in the Apple studios and how they can use it on their new iPhone X.

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